Data collection is the pivotal aspect of market research and the methodology determines the success level for the market research project. A research company that can handle a wide range of methodologies brings with it the flexibility to handle different projects, markets, audiences and other determinants.
GNN research offers a wide range of research methodologies and we employ one or more of the following depending on the project requirements.
Our Research Methodologies
Telephone surveys are less expensive than in-person surveys. However these are costlier than mail and due to consumer resistance to relentless telemarketing, people are reluctant to participate in phone surveys yielding response rates of about 50 percent.
- Surveys –Concise and straightforward questionnaires help analyze a sample group that represents the target market. In-person surveys can generate response rates of more than 90% with its attendant time and cost implications
- Mail surveys are a relatively inexpensive way to reach a broad audience but their response rates are about 3-15 percent.
- Online surveys are a simple, inexpensive way to collect data and with better technology tools coming up, it is possible to make this effective and cheap.
- Mobile Surveys- The mobile platform has emerged as a good tool conduct research that is cheap, accurate and efficient. Though it has limitations of size and attention time, it is an especially good tool to reach consumers, especially the younger lot.
- CATI – Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. Web CATI lets interviewers conduct telephone surveys with a browser and an Internet connection.
- CAPI – Computer-assisted personal interviewing is an interviewing technique in which the respondent or interviewer uses a computer to answer the questions. It is similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone.
- CAWI – Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews
- Focus groups– In focus groups, a moderator uses a scripted series of questions or topics to lead a discussion among a group of people. These sessions take place at neutral locations, usually at facilities with videotaping equipment and an observation room with one-way mirrors. Personal interviews. Like focus groups, personal interviews include unstructured, open-ended questions. They usually last for about an hour and are typically recorded.
- Panels– As a research company, we take great pride in our Panels and in our competencies in creating and operating panel projects for our clients. We believe that what we do with our panels and how we go about it is crucial and we bring that vital edge to research for our customers. You can learn more about how we do it here Click Here .
- Growth – We value growth—in our clients through our services, in our business, our employees, and partners and in our own competencies. Our history is proof of it and our business values reiterate that for us.
- Our Market Reach – In a large globalized business environment, one of the priceless differentiators that GNN can provide its clients is the ability to reach and understand different sub-markets and segments. GNN has the geographical reach markets we serve, market presence and experience to work with them all and bring greater depth to your understanding.
We offer a large number of high quality research reports across a broad range of market segments and industries. These reports are based on in-depth primary and secondary research, databases of proprietary in-house data and meticulous analysis by our analysts and experts.